Rachel Perry Skin Care
Premium E-Commerce Platform
Technical Lead / UX Engineer
Led the complete rebuild of Rachel Perry's e-commerce presence, transforming PDF designs into a responsive, WCAG-compliant Shopify storefront. Served as technical lead making architectural decisions while collaborating with designers, SEO specialists, and marketing teams.
Highlights
- •Built custom Shopify theme with metafields, subscription logic, and admin-editable JSON schema sections
- •Integrated 15+ third-party apps including Klaviyo, Yotpo, Smile.io, UpPromote, and RevenueHunt
- •Developed custom popup system and cart-based gift picker for promotional campaigns
- •Created 50+ responsive email templates with custom automation flows across multiple platforms
- •Implemented WCAG accessibility standards and redesigned account pages for mobile-first UX
Technologies
ShopifyLiquidJavaScriptCSSJSONKlaviyoYotpo